What’s the Difference Between Advertising, Marketing, Promotions, Publicity, Etc.

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There are key things you need to understand in order to run a successful business. It doesn’t matter if you have a small home based business, where all you have is a computer and a table in the corner of an apartment, or if you have a multi-billion-dollar corporation with thousands of employees. You need to understand what the difference is between advertising, promotions, marketing, sales, publicity and public relations.

Advertising

Every business has a product, be it a service or an actual physical item. Advertising basically, is bringing your product to the current customer or potential customers attention. Advertising is very specific. You have a targeted audience for each specific product. Within the same company one advertisement for a product can be very different from another advertisement of a different product. This can easily be done with brochures, commercials, direct mailings, e-mails, personal contact, etc.

Promotions

Using advertising, promotion basically keeps the product in the minds of the customer. With an ongoing advertising campaign the customer will continually see the product and develop a relationship with the item or service. Public relations is also considered a part of promotions.

Marketing

Within marketing you have two parts. You outbound marketing includes promoting, advertising, public relations and sales. Your inbound marketing includes your market research, competition, research and product positioning. A marketing plan can differ from product to product. The concept remains the same in that the needs of your customer or consumer has to be met as well as your company getting value in return.

Sales

When we talk about sales. We include all the aspects leading up to the closing. We start from cultivating prospective buyers or accumulating leads within a specific market. Once contact is made we convey the features of an item, also mentioning the benefits of our services or products to the prospect. When the prospect is satisfy, then coming to an agreement or closing on pricing and or the services provided. Sales plans are specific like advertising, and the plan can differ from product to product.

Publicity

Publicity is usually not under the control of the company. This is the mentioning of your brand or product within the media. These are articles or news campaigns, written by reporters. These are other peoples opinions on how they feel about your brand, item or service you provide.

Public relations

Public relations by definition, are all the ongoing activities that are related in order to ensure the company has a strong public image. You want to make sure the public understands what your company provides, why it provides your product, or services and how it provides it. Through the media, newspapers, television, magazines, etc. your company helps the public understand the benefit you can offer them.

Comments

  1. Jeffrey Kang says:

    The best way to go about covering all of these aspects is to do all of them at the same time. You have to make sure your story makes out to be true to everyone. Even for the people who may have doubt, they should think that you could be very successful. Think of it as becoming a person who lives everything their business is, so whenever you go somewhere, people will see you and wonder where you make your money.

    The products you sell should actually work. The services your business offers should always be what you advertise them to be. Your number one asset is your customers’ satisfaction because that can multiply on itself and spread through word of mouth.

    1. “Your number one asset is your customers’ satisfaction because that can multiply on itself and spread through word of mouth” this is so true, as well as you keep this in mind the skies the limit

 

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