Are you struggling with your marketing efforts?
Do you feel like you’re spending you marketing dollars sporadically with no results?
There is nothing to fear because you’re not alone when it comes to not having a clear plan for marketing. It’s hard to stay focused with all the different marketing avenues you can take. Between the newest free methods as well as paid methods it’s easy to get lost and lose track of the key important factors that would make your campaign a success.
I feel there are basically three main points that you can never lose track of. If you take your time developing an understanding these factors when developing any marketing campaign for any new product or service you will be grateful you did.
Let’s just get right into it:
Your lack of commitment
If you don’t have a core belief that your product or service actually does work or benefit your prospects, or if you’re not consistent on a regular basis with the way your promoting your product or service, I can tell you right now you will never succeed. This is probably the most important factor, not only in marketing but in life itself. You have to love what you do! If you don’t believe your product works you have to keep coming up with lies and stories to try and convince your prospects to buy. The truth will set you free here. And with consistency, if you don’t continuously do something you could never get good at it. Continual small efforts is the key to any success.
Your product or service lacks a clear benefit
You’re probably thinking to yourself “come on, obviously my product has a benefit”. Most people either clearly forget or easily oversee the obvious. You have to understand that when a consumer purchases a product they buy it for their own personal needs. Whatever hot button or need was satisfied for them to make a purchase the key is, it satisfied THEIR needs. They can care less about the features and gizmos or the inventory you have and the skill it took to make it. All they want to know is how is it, satisfy their need RIGHT NOW! Face it people are selfish they want to know what’s in it for them. And if you can clearly point that out to your prospective market your on the right path.
You got poor positioning
positioning is basically being in the right place at the right time. The best position is basically having something people can’t live without and being the only one to offer it. With good positioning you can make money in any market. Sometimes you feel you have no position available because the market is so depressed or crowded. In this case it is more important than ever to really understand your consumers. In any market they are obviously spending their money somewhere you have to understand what their needs are at that time and position yourself to offer how their lives would be better once they use your product or service. It’s important to always conduct consumer testing, surveys and get feedback from your following.
What I want you to get from this is to understand that being a good marketer doesn’t come to you overnight. It’s important to set your goals and to stick to it. Overtime it will become easier and easier for you to deal with the setbacks and to conquer through any walls or barriers you may have. There’re so many thousands of failed marketers. Marketers who gave up on that path to success just a little too soon. Make that commitment to yourself that you won’t be one of them.
Let me know your thoughts by leaving a comment