If you are feeling frustrated by your apparent lack of ability to generate leads for your mlm or network marketing business take heart. You are most certainly not alone, but the good news is that there is light at the end of the tunnel. Mlm lead generation is actually not as hard as you might think. In fact it gets easier as you move on.
Having said that, generating network marketing leads is rather like gardening. If you are a gardener you have to pay constant attention to weeding; this is tedious, but if you don’t do it the weeds will take over your garden. In a similar way you have to give ongoing attention to your network marketing leads because if you don’t do it your leads will dry up and leave you with a wilderness.
There are a number of different avenues that you can use to ensure that your mlm lead generation is as simple as it can be.
Let’s explore a few.
Solo ads for mlm lead generation
If you have a little money this is one of the best ways to generate leads. In a nutshell it involves approaching marketers who already have a subscriber or member list and paying them to send your email advert to their list, or a part of their list. A couple of years ago you could get a solo email sent to a list of thousands for maybe $25.00. Today marketers have become more savvy and will usually offer you a deal where you pay a fee for so many clicks through to your website or blog.
So you might pay, say, $40 for 150 clicks. The better news is that the marketer will send your email to an increasing number of people on his list until you DO get the specified number of clicks. In fact, most good marketers will ensure that you get more than you paid for. So with, say, your 150 clicks you should get a couple of sign ups. Then you can repeat the process to get more network marketing sales leads.
Mlm lead generation with a blog
Blogging can be a lot of fun if you do it right. This method of network marketing lead generation can easily be free, since you can set up a blog for nothing on blogger.com. Obviously you can blog about anything at all, but your aim should be to keep your readers entertained and informed. You need to post to your blog on a regular basis so that your readers will come to expect two posts a week, or even one a day in order that they keep returning.
A blog is a good method because you can “drip feed” a little information about your business in each post. You can even tease them a little by saying “next week I’m going to show you how to make $100 a day just as I do”.
You can write articles and post them for free on ezinearticles.com and goarticles.com. Articles have to be informative and you are not allowed to promote anything in the article itself so it could be something like the article you are reading right now giving tips on how to do this or that. Your “payback” comes at the end of the article in what is known as the “author bio” box. Here you write something like “John Doe is an expert on work from home lead generation. To see how he earns over $700 a day click on this link.”
Article writing can build a steady stream of leads for you over time. It won’t happen overnight, but once your articles are in place they will continue to produce leads for ever.
If you don’t want to write the articles yourself you can have them written for you for as little as about $3.00. Sites such as hirewriters.com and iwriter.com have thousands of professional authors working for them who will write articles about anything you wish. You simply post a project saying what you need and you will often find that the article is written and ready for you to use within a couple of hours.
Using an autoresponder for mlm lead generation
If you can possibly afford it you should use an autoresponder. When people visit your website or blog offer them a free report or newsletter in return for their email address. This then goes into your autoresponder and you can email them time and again. Many people will not join your downline immediately, but you can keep them warm by continuing to promote to them. The two best known autoresponders are aweber and getresponse. Aweber will give you the first month for just $1.00 but there are many other autoresponders out there and mailchimp is free to use.
Mlm lead generation using adswaps
Once you have a few hundred people on your list you can advertise to other peoples lists for free. This is known as an adswap. They send your offer out to their list and in return you send their offer to yours. You will find thousands of marketers happy to do adswaps, but your lists do need to be roughly the same size. They won’t send your offer to their list of 30,000 people if you only have 500.
These are just a few of the tactics you can use for your “mlm lead generation” activities. There are dozens of others, but these should get you off to a good start.