Pay-Per-Click Tools

Pay per click can be very tedious and time-consuming if you don’t use the correct programs to streamline the process. Luckily the majority of the tools are all free to use. With this strategy I recommend you do your due-diligence especially when it comes to keyword research

Wordtracker

Word tracker is an amazing program to help streamline your pay per click campaign. They have three amazing components as part of the Wordtracker tools. They’re keyword developer is one of the best, they actually give you an output of long tail keywords that is used on a day-to-day basis. These are not just the one or two keywords that Google puts out. There is also a link builder program that helps me find hundreds of top quality links instantly. I can track my competitors linking strategies analyze sites for particular keywords and create my own linking campaign to drive more traffic to my site. With their strategizing program I can research and develop my keyword niches and choose how to respond to them. I can tailor my campaign based on my goal of conversion rate, e-commerce conversion rate or even visits and bounce rates. This simple tool saves me days of work by finding my site’s top 2,000 keyword niches in a few minutes.

Google Keyword Tool

The Google keyword tool is a great free program to use. Even though it is not the best for the price you can’t beat it. There is one thing that I think Google keyword tool is great for. I pretty much use this tool for finding my secondary keywords to include within my webpages for SEO optimization. In pay per click if the website that you are linking to is optimized for the keywords you are advertising you get a much cheaper cost per click. For example if I was advertising “dog training” in my webpage I will also include “dog obedience training”, “dog training schools”, “dog training tips” etc. the only thing I don’t like about this tool is that it takes a while for Google to update their system and they never include a real moneymaker keywords.

Traffic Travis

Traffic Travis the most complete economical tool that you can use to optimize your pay per click campaigns and search engine optimization. They’re keyword finder tool helps me compile huge lists of keywords simply by typing in one keyword. The pay per click analysis tool helps me discover profitable keywords for my pay per click ads by tracking what keywords my competitors are using. Traffic Travis is a very simple program to use, highly powerful and very accurate. Unlike Google or Wordtracker, traffic Travis uses multiple sources to derive their keyword lists for you including an incorporation of Google and Wordtracker results.