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Nowadays it seems everything is going mobile. With everybody basically having smart phones with Internet access this has become the new playing field for the big dogs. There are basically two different platforms with mobile advertising. You have your mobile websites and your mobile apps. Knowing which one would benefit you depends on the type of audience and market your advertising to as well as the type of business or products you have. But they are still some clear differences and advantages to using a mobile app versus a mobile website or a combination of both.
Your first step in deciding whether you should have just a mobile website or a mobile app is to determine if your consumers will actually be using the features of an app. You’ll have to determine if you have a product or service that can actually allow individuals to interact or participate with your everyday operations.
A mobile site is basically set up to be a streamlined full functional website. It is useful for giving out information and for allowing people to consume information on the site. Its also ideal for selling your products, goods or services allowing people to put in orders and purchase directly from the site. It’s a great way for people to find out your contact info so they can contact you by phone e-mail or snail mail. Basically it is used for normal business stuff.
A mobile app or application is more integrated with the device the consumer is carrying. For example you can send push notifications directly to that person’s phone. This can be used to engage them directly because it pops up on your home screen. You can offer them incentives, rewards, bonuses, games or anything that will engage them with your app. This will create a brand loyalty and keep them coming back more.
Apps also have access to the phone’s camera. Meaning you can create different game or activities for the consumer to interact with using a camera taking pictures from different locations and collecting data all for you. They can also be integrated with the calendar setting up appointments directly so they will never miss a call or a contact date.
An app can integrate with so many features of the phone and allow your marketing to be right in the palm of your target consumers hand gives mobile apps and mobile marketing the advantage. You can have your apps accessible only to a certain demographic or geographical radius again specifically targeting your prime audience.
So depending on what your needs are as well as your budget I believe the ideal marketing campaign is a combination of a mobile website as well as developing a mobile app.
The direction that the Internet is heading, is that pretty soon everything will be dealing with social media. After all we are human beings and we like to be social. People like talking in discussions as well as debating their opinions or just like to spread gossip. Just like the best type of marketing is word-of-mouth, social media with Facebook and twitter provides exactly that. When you go on a page from a product the company you will find people discussing about the company and or the products as well as interacting with each other. All of this creates a buzz around the company product or person and create a viral affect that spreads the word.
One of the major reasons that you should be marketing with social media is the amount of people that you can actually find using these sites. There is about close to 900 million people using Facebook and about 100 million using twitter. Simply to be able to tap Into a small percentage of this vast population will give you great benefits.
The fact that there are so many people using social media and interacting with social media it creates a viral component that cannot be found in any other type of marketing platform. When somebody likes a comment or replies to a comment their friends see this interaction. Now the friend might choose to also comment or interact and their friends will see this, so on and so on. This is how you create a viral buzz. It’s not something that can be forced but instead something that has to happen naturally. This is why it is the best type of marketing because it’s created by the consumers talking about your product.
With social media your able to actively engage with your existing fans. It’s important to continuously interact with them in order for them to feel like they actually mean something. They friend requested you or like your page or are following you on twitter for a reason. They want to hear what you have to say. Bringing them into the conversation by asking questions or posting surveys or simply creating a little drama with a discussion can help interact your users and give them what they want.
It’s important also to actively and continuously grow your fan base. Let’s face it this is a numbers game the more people you have in front of you to present your offer the better your chances are of closing a sale. While you’re interacting with your fan base you should be friend requesting, following tweeters and simply asking for people to like your page if they like your content. The more people you have following you the more chances your content will become viral.
You can easily create brand loyalty with social media. Simply by asking questions to your consumers about how they appreciate the product. Or you can create contests for people to interact. You can run giveaways or give out coupons so people feel like they’re getting a deal and will always come back to search for more deals. All of these little free handouts create a loyalty to your product, people want to keep coming back for bigger and better deals.
Now of course all of this is based around creating sales. But you never want to directly sell on social media. People are not on their to buy, they are there to discuss communicate and talk about products that they want to buy and or sell. Giving them the social communication aspect based around the products will get them in the mood to purchase. You’ll want to have a good landing page or website to pull people off of Facebook and into the sales pitch. Never oversell on Facebook or twitter but you do want to talk favorably about products to get people in the mood to purchase. The best thing about Facebook or twitter is that, it could be somebody else of no relation talking about your product that gets them looking for you and eventually
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